http://www.youtube.com/watch?v=-ijH3cRJ1BY
Just on Wednesday, I saw this television ad on TvMobile on bus 154 on the way to school. It is the latest Dell Laptop commercial, which is a clip of workers in a futuristic factory, working on producing the new laptops, along with the edited version of the song 'Lollipop' by Chordettes in 1958 (which I only found out after some searching)
I remembered this commercial when I had my COM101 lecture on Thursday, which is on Perception (the process by which we make sense of the world around us. The things we learn or see around us are stimuli, a form of information to our brain. Before we interpret what we have seen, we go through the process of Selection (How we select information in our environment for processing.
This ad makes use of Novel stimuli (which is originality), that is one factor of Selection. After all, there are not much ads that make use of the type of scene we may see from the movie "Charlie and the Chocolate Factory". And of course, the jingle they played is very catchy and hard to forget. This interesting way of compilation is what made me pay attention to the ad.
At first I had misinterpreted the advertisement as a sweets promotion, since the very first word to register in me was 'Lollipop' at the start of the commercial. This type of perceptual error (mistake) has also been talked about in the lecture. The exact term used is "Figure and Ground", whereby one perceives a message only by focusing on a specific factor, regardless of any additional information. Naturally some people may be able to understand straightaway that it is an advertisement for Dell since they may be more perceptive.
All in all, this ad captures my attention, and in my opinion, though it may not influence me to get a laptop since I do not need one, it is definitely an interesting commercial.
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hey! to me, the ad is quite boring. Same as you, it didn't persuade me to want to get it. But I like the part when they show that the laptop is flying around. I feel that they use e effects well.
ReplyDeleteHi Siling!
ReplyDeleteI didnt manage to catch the 'Dell' advertisement but I saw another advertisement on YouTube which was to promote the new series of LG phones which they call 'Lollipop'. The company used two of Korea's leading popular music bands (i.e. 2NE1 and BigBang) to promote these LG phones by letting them sing a song which was also called 'Lollipop'! Like you, I was also focusing on a specific factor, hence when I first saw the advertisement, I thought that they were either promoting a new brand of lollipops or that they were promoting their new song. I was super attracted to that advertisement because of the same reasons - the catchy song and the colourful outfits being used. I guess one of the reasons why interesting commericals attract people is because of their catchy songs and jingles! =)
Hi Dorothy,
ReplyDeleteThanks for your entry again. =P
And yes, I guess for advertisers, in order to get the attention of any potential customers, they will need to find ways to make use of such means.
Maybe this shows how competitive the media world can be.
I think the commercial is cute!
ReplyDeleteIt must be a strategy of DELL--to attach the image of "Lollipops" to its new range of laptops. By repeatedly singing "Lollipop Lollipop", the message is deeply planted in our minds, like how you said it's a catchy jingle. In a way, the audience is influenced into perceiving the laptops as "sweet" gadgets, highclass and "delicious".
Somehow, it reminds me of the IceCream Phone from LG.!